We can either be driven by the need to turn a profit (which is to say, by ‘the need to obtain the advantageous outcome’) or we can be conscious. We can't be both - it's always got to be either...
When we interact with the world it is almost always via our internal map, almost always via our ‘neat and tidy logical understanding of the way things are’. Every time we interact with the world in a purposeful way (which...