We can't be authentic on purpose – that is a profound impossibility. The harder we try to be real the more fake we become! We could also put this the other way around too and say that we can't stop...
Our consciousness is owned by the Matrix - it gets caught up in the Matrix, absorbed by the Matrix, subsumed and exploited by the Matrix on a full-time basis. This is ‘the established order of things’ - it's so established...